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 How can vehicle graphics help my business grow?Mobile Advertising: Full or Partial Vehicle Wraps Whether you are interested in spot graphics on your vehicle(s), a full-wrap or partial-wrap, we got you covered! Our designs are guaranteed to get you noticed! Wrapping your vehicle(s) can make a huge impact for your business by increasing awareness and increasing sales. It is a billboard on wheels! With an average wrap costing around $3,000, and typically used for 5 years, that calculates to $50 a month to advertise your business! This is far more affordable that other marketing methods which may not have the impact and exposure as a wrapped vehicle.  Other Mobile Advertising Solutions:Your vehicles windows can also display your message using our perforated window vinyl. Perforated vinyl is a meshed material (pictured on right). This allows your customers to view your graphics, but also allows you or your drivers to see out clearly! Sample perforated vinyl:  Maybe you are looking into a more temporary solution. Magnets may be the option for you. Commonly in 24" x 12" configuration, but custom sizes are also available. Back to top...  Advertising Statistics:Statistics reveal that when you purchase an individual or fleet vehicle wrap you will increase your brand recognition by over 50 percent! Individual and Fleet Vehicle Wraps create significant results for your business. According to the Truck-Side Advertising Council: “For the past few years, truck side advertising has been promoted based on cost effectiveness and the ability to enter markets where conventional out-of-home advertising methods are limited or unavailable. Now there is conclusive proof of truck side’s value as a powerful marketing tool that impacts awareness, attitudes and opinions” – Stephen Freitas, chief Marketing Officer of the Outdoor Advertising Association, commenting on a study by The Singer Group that revealed a 30% increase in brand awareness for a computer marketer following the use of truck side (vehicle wraps) advertising.
• 96% of Americans are reached weekly by vehicle media. • In the past seven days Americans traveled on the average of at least 302 miles. • Two axle trucks and vans in the USA travel an average of 25,000 miles per year. • Over two axle trucks in the US travel on the average 49,125 miles per year. • 98% of respondents felt mobile ads had a positive effect for the sponsor. • 96% of respondents felt vehicle ads had more of an effect than billboard ads. Back to top...  Buyer Beware: Bad WrapsWe encourage you to shop around and compare. After all, you are paying good money for something that will be seen by many people and reflects you and your company. We want to help educate the wrap buyer on the auto wrap process, thus avoiding what we call the "Bad Wrap". When shopping for an auto wrap, the lowest price may not always be the best value. The process involves several steps that are required to get the best value for your money, from the beginning to the end of the wrap process. If you’re not careful, a $500.00 savings at the beginning of the wrap process can cost you $1500.00 in the end. And that does not include the cost of the wrap. The company that you choose to produce your wrap should be able to show you what they have produced, and show you the process that they follow to complete each wrap. Ask to see the printers they are using, ask about the inks that they use (eco-solvent inks only last outdoors for up to 3 years), and what type of laminate is used. The most important question is what type of warranty do they offer and what exactly is guaranteed. Let’s say your company requests a bid on a van wrap. You call three sign companies that advertise car wraps. You explain to each of them what you expect, and have them bid the project. For this example, we will assume that you, the customer, have digital files ready to print. • Company A’s bid is for $2200.00 printing and installation. • Company B’s bid is for $2500.00 printing and installation. • Company C’s bid is for $1650.00 printing and installation. With most companies it's all about the bottom line, just as it is with ours. Now each of these prices listed above may be a fair and reasonable cost for a van wrap. Each company bidding will base your price on the square feet of material printed and installed. Design time should not be factored into the prices above. The difference is now down to materials, equipment and installation and most of all experience. There are several vinyl manufacturers on the market today, the top two being 3M™ and Avery™ Dennison. Each of these two manufacturers offers a warranty for the vinyls that they sell. But this warranty only applies if the graphic was produced to the manufacturers strict guidelines. There are several factors: what type of printer is used, the inks that are used, cure time (out gassing), and the type of laminate that is used (if any). Beware of printers that use eco-solvent inks for your auto wrap. If you are paying for a premium five year vinyl, why would you want it printed with inks that will only last up to 3 years? It's these small details they do not include with the quote. Then you have the installation process. This is the most important process, because the end result is what you will see every day. If your vehicle is not properly prepared for the wrap, the end result could be failure. Any number of these factors mentioned may or may not be a factor in the three bids listed above. In any case ask the company that you select very pointed questions about how your wrap will be produced, and ask to tour their facilities.  We use quality 3M™ approved inks, 3M™ vinyl and 3M™ laminate to produce a 3M™ Approved Scotchprint® Graphic. All of our Scotchprint® Graphics are covered by a 3M™ MCS warranty for up to 5 years depending on the project and the customers specifications. Each graphic component is engineered, tested and manufactured to work together. The end result is unsurpassed color brilliance and durability. Back to top...  Shopping ChecklistWhen shopping for your wrap we suggest asking the following questions: • What materials are used? • Is the work guaranteed? • Can you see actual samples of their work? • Are the graphics installed by professionals? Look for these  Warning Signs when viewing samples of their work:
Our installers have over 10 years of installation experience to ensure your vehicle will look its best from up-close and afar. With proper care, a vehicle wrap should last for 5 years. Back to top...  What is the process? How do I get started?) There are a few steps involved in wrapping your vehicle:1. Tell us the Make, Model and Year of your vehicle, as well as configuration (extra-cab, convertible, etc.). 2. Describe what you would like to have on your vehicle (the message, concept, colors, images, etc.). 3. We'll design it and send you a proof. ) 4. Once the design is approved, we will print a color samplefor you to review. 5. After the color has been approved, we may need final measurements of your vehicle. 6. We will schedule with you an installation date. 7. Printing and lamination can now begin. 8. On installation day, bring in your clean vehicle. ) 9. Our professional installers will prep your vehicle makingsure every nook and cranny is ready for the vinyl to be applied. 10. Once installation is complete, and final inspection approved, you are ready to drive off in your newly wrapped vehicle! Back to top... |
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